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The Current State of Nootropic Marketing

By July 14, 2020 No Comments
Online marketing

Nootropic Marketing today

 

Recently, we’ve been approached by an increasing number of marketing departments on behalf of certain ‘nootropic’ suppliers.

I use ‘nootropic’ in inverted commas, because I constantly question whether these guys are really nootropic supplement manufacturers, or are just simply money-hungry marketers.

Money hungry Marketers looking to pump the cash cow that has become the nootropics/ADHD supplement industry.

Now worth billions of dollars, it might be easy to see who’s in it for the right reason (i.e., for the benefit of their customers), and those who are in it for the wrong reasons (i.e., out to make a quick buck).

 

Spotting the good Guys and the Bad guys

The differentiator between the good and bad guys is becoming increasingly easy.

If you take sites from those like Alpha Brain, Our Editors Choice Nitrovit, Qualia Mind, and certain others, you’ll see their site is packed with information based on actual research.

They tell you, not only what it’s proposed to do, but also how it does it.

These are the good guys. When you look at other sites, such as AddieUp, Excelerol (that claim their pill will have you using 100% of your brain?!! 100%? Really, Excelerol?), and Doxiderol (who are clearly also Focus Boost), you start to wonder how much these people really know about the industry they’ve stepped into.

Hyperbole paragraphs, nonchalant statements, and vague neuro-BS highlight the bad guys from the good guys.

 

Excelerol Testimonial Scam

Take Excelerol for example, who seem to have fantastic testimonial videos on their homepage.

However, if you type their name into Google, while these are in fact their real names, you’ll see them many of them even have their own IMDb page.

This would be fantastic if Bob Levitan really was a fitness trainer, but Bob Levitan is a listed actor who will do a video testimonial for a little amount of money.

Bad shout, Excelerol.

Did we mention that Excelerol is available in Target stores nationwide?

In fact, Bob Levitan isn’t the only one, look at number 2 (and the rest).

Sure, it’s not the first time a company has used actors in their video testimonials and as promotional material.

However, it’s the first time we’ve seen a company that has actually cared so little of their client’s intelligence that they couldn’t even be bothered to change the actor’s real name.

It doesn’t take a rocket scientist to figure out that these people were slipped a few hundred dollars for this.

But clearly, it doesn’t take a neuroscientist either.

 

Scummy Marketing techniques used by Nootropic Companies

However, Excelerol are not the only ones who seem to be using these sort of techniques.

A little while ago, we posted this test brain product onto Instagram. Obviously, it had the standard hashtags that most nootropics would have, and it wasn’t even an hour later when we received two spam posts from AddieUp, with a “BUY ADDIEUP NOW! 25% OFF!” This continued at a post from AddieUp every week, until our photo’s comments were completely full with AddieUp spam.

 

The Nootropic Market would be more respected if there was an absence of unethical Nootropic marketing techniques

I guess what I really want to express in this article / vent is that the state of the nootropic industry is not as respected as it should be.

While there are actually a lot of very effective nootropics and brain enhancers available out there.

It’s these guys who really don’t give a damn about what they’re offering to the market.

It’s not even the blatantly obvious, some are less obvious than others.

However, when has it been acceptable for a brain enhancer to have only one paragraph describing what it does?

When did it become commonplace to know only one paragraph of information regarding something that can potentially alter your state of mind?

Seriously though, things need to change.

/Endrant

 


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