Countless supplement companies have spent the past decade dedicating their money and time to create the perfect cognitive-enhancing formula. While some genuinely care about helping people with attention and memory issues, others make fraud promises about their product as a way to make easy cash. We wonder which path BrainFire follows. Is it a true hero or just another angel in disguise?
The reason behind our skepticism is because we’ve noticed that the company’s marketing approach really pitches a sense of urgency. If a company is confident with their product’s ingredients and value, they shouldn’t have to bribe and rush us into buying a bottle (or eight!) from their ‘limited’ stock. Their persistence of having to make a quick purchase is not only obvious in their landing page which states in block letters “ORDER YOUR TRIAL TODAY!” and “RUSH MY TRIAL”, but is also evident on their order page.
Once you decide to buy their product, you’ll find that their order page states in a massive font “CONGRATULATIONS, you will receive a 75% off your first order!”, alongside a huge clock that begins a 9-minute countdown before the session ‘expires’. Clearly, just refreshing the page is enough to re-start your 9-minute time limit, but I guess urging customers to hurry the h*ll up works too. For this reason, we have to admit that we didn’t receive the best first impression. However, we recognize that going through a product’s ingredients to evaluate the effectiveness is also necessary. Before making any false claims, let’s take a look at BrainFire’s formula.
When looking through BrainFire’s official website, we quickly realized that no ingredients are listed whatsoever. This shot up a big red flag right away. Do they expect customers to simply trust their advertisements and buy a product without knowing what it’s made up of?
After trying harder to find a supplements facts label, we did come across an article under the website “Health Care Super Marketplace” that released a list of BrainFire’s ingredients. How they received this information? We have no idea. But here’s a list of the compounds included in their formula: Vitamin E, Vitamin B6, Folate, Bacopin, DMAE Bitrate, Eleuthero extract, Omega-3 complex, GABA, Ginkgo Biloba, Alpha-Lipoic Acid, Vinpocetine, Huperzine A, and Phosphatidylcholine powder. Using our knowledge of nootropics, we can tell you that their formula is not the strongest we’ve come across. Although Vinpocetine and Huperzine A are powerful substances that have been proven to improve memory and focus, compounds such as GABA and ginkgo biloba have recently been shown to be ineffective because they are unable to cross the blood-brain barrier.
WARNING: False claims
Here’s how BrainFire describes how the product works:
“The ingredients in BrainFire have been proven to increase memory recall in men and women of just about all ages.”
Okay, let’s take a second to really scrutinize this sentence. First of all, “of just about all ages”? So are they saying that they’ve tested the product on 8 year-olds as well as 97-year-olds? We’re confused. Secondly, BrainFire is advised to be more careful before using the word “proven”. Last time we checked, proof comes with evidence. So where are the clinical trials? in a word, if there formula was as clever as their use of language, maybe they would be on to something. We feel as though these people are insulting our intelligence by thinking that a reckless use of words can go unnoticed.
What Others Are Saying About BrainFire
“This set my brain on fire for sure with a whopping headache. Called the number on my bank statement and the number was disconnected. I want to return this crap but can not contact the company to get an RMA.
Bottom Line: No, I would not recommend this to a friend”
– Bobby, Florida, July 26 2015
“I have been using Brain Fire from last few months and very happy and satisfied with its performance. Few months before I got a serious accident in which brain was badly affected and in the result my memory was formatted. I became the patient of short term memory loss and forgot everything after short interval of time and was very much worried about it. Also, I forgot my relatives and even that I could not handle my business and couldn’t concentrate. I visited many of the neurologists, but none of them cure my disease. Then one day I consult a neurologist who advised me to use the memory boosting supplements which are available in the markets.
I had not any experience of using the memory boosting products so that I bought few of the brain boosting supplements and started to use them. After using them for few weeks, then I noticed that there was not any remarkable difference in my mental condition and is only wastage of money and time. So my friend advised me to use Brain Fire. I was fed up by using such brain boosting product but on his resistance I ordered the Brain Fire and started to use it. After few days, I felt that there is a strange change in my body. I felt that my mental health was getting better. I could concentrate on the problems and focus on them to resolve them. It has sorted out short term memory loss problems. So it is my opinion that everyone should use Brain Fire to boost their mental health.”
– review from OptimalStackFacts.org
One bottle contains 60 capsules and costs $53.98 for the first order. They also offer promotions such as: Buy 2, Get 1 Free for $104.97 or Buy 3, Get 2 Free for $144.95. Although these may seem like good package deals at first, it’s important to understand how things work in the world of nootropics. Nootropics are D*MN expensive, particularly the ones of high quality. So if a company is offering you free expensive supplements in exchange for your credit card details, there’s a pretty fair chance you may get charged more than promised.
Pro’s and Con’s
– …Help us out here? BrainFire is a cool name? The bottle looks cool?
– Company doesn’t disclose information on ingredients
– Customers that suggest that the product is effective seem to have experienced brain trauma or mental illness
– Immoral marketing techniques
Total Score: (2 / 5) Effectiveness: (2 / 5) Ingredients: (2 / 5) Side Effects: (2 / 5) Value for the Money: (2 / 5)